Privacy policy

Shapefit – Privacy Policy (POPIA Compliant)

Last updated: 22/04/2026

This Privacy Policy explains how Shapefit ("we", "us", "our") collects, uses, and protects your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

By using our website or purchasing from us, you agree to this policy.

1. Information We Collect

We may collect the following personal information:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed securely via third-party providers)

  • IP address and browsing data

2. How We Collect Information

We collect information when you:

  • Place an order

  • Create an account

  • Subscribe to emails

  • Contact us

  • Browse our website (via cookies and analytics tools)

3. How We Use Your Information

We use your information to:

  • Process and deliver orders

  • Communicate with you about your order

  • Provide customer support

  • Improve our website and services

  • Send marketing emails (only with your consent)

  • Prevent fraud and ensure security

4. Legal Basis for Processing (POPIA)

We process your personal information based on:

  • Your consent

  • Contractual necessity (to fulfill your order)

  • Legal obligations

  • Legitimate business interests (e.g., fraud prevention)

5. Sharing Your Information

We do not sell your personal information.

We may share your data with:

  • Payment providers (e.g., PayFast, Stripe)

  • Courier and delivery partners

  • Shopify and related service providers

  • Legal or regulatory authorities when required

All third parties are required to protect your information.

6. Cookies & Tracking

We use cookies and similar technologies to:

  • Improve your browsing experience

  • Analyze website traffic

  • Personalize content and ads

You can disable cookies in your browser settings.

7. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal and tax obligations

  • Resolve disputes

8. Your Rights Under POPIA

You have the right to:

  • Access your personal information

  • Correct or update your data

  • Request deletion of your data

  • Object to processing

  • Withdraw consent at any time

To exercise these rights, contact us at: sales@shapefit.co.za

9. Security

We take reasonable technical and organizational measures to protect your data.

However, no online system is completely secure, and we cannot guarantee absolute security.

10. International Transfers

Your information may be stored or processed outside South Africa (e.g., Shopify servers).

We ensure that such transfers comply with POPIA and that adequate safeguards are in place.

11. Direct Marketing

We will only send marketing communications if you have opted in.

You can unsubscribe at any time by clicking the "unsubscribe" link or contacting us.

12. Children’s Privacy

Our store is not intended for individuals under 18.

We do not knowingly collect personal information from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated date.

14. Contact Information

Email: sales@shapefit.co.za
Store Name: Shapefit

Recommended Shopify Footer Note

"By using our website, you consent to the collection and use of your information as described in our Privacy Policy."